In a case of two halves failing, Google has taken the unusual step of making its popular trivia game Jeopardy available in Hindi for Indian-speaking audiences.
The search giant has also begun translating a Chinese version of the popular show into English, and is also working with an Indian company to translate an Indian-language version of Jeopardo into English.
The move comes amid growing calls from Indian government officials and celebrities for the Indian language to be spoken in government institutions, media outlets and other institutions across the country.
The Google app for Android is available in more than 100 languages.
“We are thrilled to offer Jeopardys Hindi and Chinese translations,” a Google spokesperson said in a statement on Monday.
“It’s great that our fans are looking for these translations, but there are still many challenges ahead of us.
We are working on them.”
India has been the fastest-growing market for Google’s business in India, with more than half of all search queries made in the country are translated into the country, according to a recent study by market research firm Zendesk.
The company has been working with Indian tech giant Flipkart to translate its popular games into Hindi for the past two years.
In addition, Google’s YouTube app is now available in nearly 100 languages including English, Chinese, Hindi, French, Spanish, Portuguese, Russian and Ukrainian.
Google is also offering Hindi versions of its popular gaming games like “World of Warcraft” and “StarCraft II.”